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|Season||Smile Pretty Cure!|
|Hair Color||Gray fur with White hair and tail|
|Home Place||Bad End Kingdom|
|Alter Ego||Wolfrun (mascot)|
Wolf Runtarou (human disguise)
|Japanese Voice Actor||Shimura Tomoyuki|
|English Voice Actor||Keith Silverstein|
Wolfrun (ウルフルン Urufurun?) (Ulric in Glitter Force), together with Akaoni and Majorina, are the three commanders of Bad End Kingdom. His appearance is that of a wolf, and his character is probably based on the Big Bad Wolf from fairy tales like The Three Little Pigs and Little Red Riding Hood. A defining feature is his unique laugh of "Uruffufu" (「ウルッフフ」 "Uruffufu"?).
Wolfrun resembles a humanoid gray wolf wearing a blue leather biker's outfit. He has long white hair and a white bushy tail. He wears a blue, sleeveless outfit with a high collar and chunky belt.
Wolfrun first appears chasing Candy, after she was not affected by his negative energy. He calls her a "sheep" and says that she wants to eat her, which is another homage to Little Red Riding Hood. Later, he attacks Cure Happy, who tries to hide behind the wall of a brick house, because the Wolf in the three little pigs could not get in there. Wolfrun laughs it off and calls an Akanbe to attack her. He soon explains the "Worst Ending" and Candy's role. Wolfrun is the first villain to appear in the series.
He is easygoing, and cocky when he does his work. He is sometimes very impatient when he is provoked. Outside of his work, he appears to be quite clumsy and laid-back.
Using a piece of the Black Paint of Darkness, Wolfrun can darken a blank page of his Picture Book of Darkness (symbolizes the brand new future). This changes the world into a Bad End alternate reality, causing people to lose their will to live, and emit Bad Energy. Wolfrun collects this Bad Energy in hopes of reviving the Evil King Pierrot.
He can also create Akanbe monsters using the Red Noses, Blue Noses to create Blue-nosed Akanbes, using Two Red Noses he can create Super Akanbes, and using Black Noses, he can create Hyper Akanbes. All of them contain a Cure Decor piece, except Blue Nosed Akanbes.
In episode 19, he bought a book full of names and has his name on here (not knowing why it exists in there). His name means "Impatient, Violent, Liar" and "No one loves him so he loves no one back". It really bears his personality. His name also is a pun of his nature as a wolf.
The name Ulric is both an English and a Teutonic baby name. In English, Ulric means "wolf ruler," while the Teutonic meaning for Ulric is "noble ruler."
- The Bad End alternate reality Wolfrun creates has a dark blue sky with a full moon.
- His voice actor also voiced Hoshino Kengo from Futari wa Pretty Cure Splash Star.
- In Glitter Force, he shares the same voice actor as Akaoni.
- He is the only member of the Bad End Trio who doesn't end his sentences in a certain way.
- In Glitter Force, his mascot name is Ricky.