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It opened on July 15th, 2011 and features over 400 different items relating to the Pretty Cure series dating back to its first season in 2004.
Now there are three branches of Pretty Cure Pretty Stores. The very first store is located in Tokyo Character Street mini-mall, next to the Tokyo JR railway hub, the second one is located in Osaka while the third is in Fukouka.
- The shop sells almost every Pretty Cure item.
- This is the only Pretty Cure merchandise shop in all of Japan.