Märchenland (メルヘンランド Meruhenrando?) (Jubiland in Glitter Force) is the world of fairy tales in the season Smile Pretty Cure!. The world is heavily fairy tale-themed, such as having places like the gingerbread house from the Hansel and Gretel story. It is ruled by Royale Queen, but by the end of the season it is ruled by Candy. Candy and her brother Pop live in this world.
The inhabitants are the fairy versions of characters from many fairy tales, such as Puss in Boots. Candy and Pop, who help the Smile! Cures, are from this world. It is also ruled and inhabited by Royale Queen.