Pretty Cure Pretty Store

The Pretty Cure Pretty Stores (プリキュアプリティストア, Purikyua Puriti Sutoa^?) are various Pretty Cure shops in Japan, run by Toei Animation.
Pretty Cure merchandise can be purchased there.

In addition to the products that are normally sold, the stores also offer original, often seasonal and limited merchandise, and some of the products are sold in advance to the release date.

Current Stores[]

Osaka, Abeno Q's Mall (Main Store)
Tokyo, First Avenue Tokyo Station
Yokohama, Marui City Yokohama 8F, Sky Building

Former Stores[]

Osaka, Hankyu Umeda Station (2014-2017)
Fukuoka, PARCO Fukuoka Store (2015-2019)
Chiba, LaLaport TOKYO-BAY Mall (March 15, 2019-November 30, 2019)

Merchandise Lines[]

The stores have featured several large product lines of exclusive merchandise. These typically span several releases over a period of two or more years.

Kawaiiro♡Palette (2014-2015, 2021)
Idol Pretty Cure (2016-2019)
Pretty Cure Land (2019-2021)
Pretty Pick Up Fair (2020-2022)
PRODUCTION PRECURE (2023-present)

Mascots[]

To celebrate the 10th anniversary of the Pretty Store's opening, each store was given a fairy mascot. They are collectively known as the Apprentice Cure Staff (キュアスタッフみならい, Apprentice Cure Staff^?).

Their silhouettes were first shown in a teaser image which was posted to the Pretty Cure Pretty Store twitter on July 15^th, 2021.^[1] From August 12 to September 30, a new post was made each week that slowly revealed the story of how the fairies began to work at the Pretty Stores. The final post was accompanied by an image showing the entire story, as well as some additional information about the mascots.

Each store has a plush of its mascot. They make frequent appearances in posts on the Pretty Cure Pretty Store's official twitter.

Plami[]

Plami (プラミ, Plami^?) is the mascot of the Osaka store. Her birthday is February 1^st, and takoyaki is her favorite food. She ends her sentences with "~yade".

She represents the Japanese plum, which is the flower that symbolizes the Osaka prefecture.

Cherico[]

Cherico (チェリコ, Cherico^?) is the mascot of the Tokyo store. Her birthday is July 15^th, and pancakes are her favorite food. She ends her sentences with "~dashi".

She represents the Yoshino cherry tree, which is the flower that symbolizes the Tokyo prefecture.

Yu-rin[]

Yu-rin (ユーリン, Yu-rin^?) is the mascot of the Yokohama store. Her birthday is October 10^th, and nikuman (steamed buns with meat filling) are her favorite food. She ends her sentences with "~rin".

She represents the golden-rayed lily, which is the flower that symbolizes the Kanagawa prefecture (where Yokohama is located).

Trivia[]

A non-silhouetted version of the initial teaser image of the mascots would later be printed on bags used at check-out.
Yu-rin is quite a bit smaller than the other two mascots, as shown in certain official artwork.