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|Season||Smile Pretty Cure!|
|Home Place||Land of Picture Books|
|First Appearance||Smile Pretty Cure!: Ehon no Naka wa Minna Chiguhagu!|
|Theme Color||Indigo, Black|
|Japanese Voice Actor||Terasoma Masaki|
The Demon King (魔王 Maō?) is the main antagonist in Smile Pretty Cure!: Ehon no Naka wa Minna Chiguhagu!. He is the villain of Nico's story and fights against the Smile Cures. After being defeated by Ultra Cure Happy, the Demon King returns to his original form.
He resembles dark purple Dragon.